Strategic Management Essay Example | Topics and Well Written Essays - 1000 words - 4

Strategic Management - Essay Example The Bowman’s Strategy Clock is used in defining the eight possible types of strategies, which are based on the coordinates of price and the value being added (Perceived).The shape of the strategy model is like a star and gives an overall appearance of a clock. The company has been playing the game of differentiation. It has set up a number of steps to make itself superior to its competitors. It can be seen from the huge spending being done by the company as a part of its plan for expansion. It has been spending over a hundred million sterling pounds on a yearly basis, over different projects. Lego has been diversifying with the building of theme parks in Denmark, it also the Lego bricks. In addition to this, theme parks have come up in other parts of the world like UK (United Kingdom) and USA. These have added to the brand value of the company as well as the visibility, attracting over 1.5 million people annually. The company has been trying to differentiate itself from the other players. The building of theme parks is an exercise of branding, which would set itself separate from other competitors (Johnson,s Scholes and Whitington, 2008). So, it is being done so that the company becomes a symbol of quality. The customers would associate th e brand (Lego), with a better sense of quality. This is the analysis of the company in terms of Bowman’s Strategy Clock. ... The value addition is low. It is specific to the segment. The price is high and the value is low. The market may be lost, if not in a position of monopoly. Based on the analysis from the Bowman’s Strategy Clock, the position of the company is analysed. This has been found out be as follows- Position 4(Differentiation) The company has been playing the game of differentiation. It has set up a number of steps to make itself superior to its competitors. It can be seen from the huge spending being done by the company as a part of its plan for expansion. It has been spending over a hundred million sterling pounds on a yearly basis, over different projects. Lego has been diversifying with the building of theme parks in Denmark, it also the Lego bricks. In addition to this, theme parks have come up in other parts of the world like UK (United Kingdom) and USA. These have added to the brand value of the company as well as the visibility, attracting over 1.5 million people annually. The company has been trying to differentiate itself from the other players. The building of theme parks is an exercise of branding, which would set itself separate from other competitors (Johnson,s Scholes and Whitington, 2008). So, it is being done so that the company becomes a symbol of quality. The customers would associate the brand (Lego), with a better sense of quality. This is the analysis of the company in terms of Bowman’s Strategy Clock. DIRECTION OF STRATEGIC DEVELOPMENT The decisions regarding corporate growth are centred on the methodologies through which the organization can play a part in the promotion and sustenance of existent competitive advantage. There is a need for the expansion and growth of the companies, which leads to the adoption of different